/* ==========================================================================
   PROMIO — site stylesheet
   Committed visual world: Midnight Black + Off-White + Electric Lime.
   Every colour is painted from a token so the page never borrows a host ground.
   ========================================================================== */

:root {
  --ink:        #0B0B0D;
  --ink-raise:  #101114;
  --surface:    #16181A;
  --surface-2:  #1D2022;
  --line:       #2A2D2E;
  --line-soft:  #202224;

  --paper:      #F5F4EF;
  --paper-2:    #FFFFFF;
  --paper-line: #DEDCD1;
  --paper-dim:  #5F5E55;

  --text:       #F5F4EF;
  --text-dim:   #9C9E97;

  --lime:       #C7FF32;
  --lime-hi:    #D6FF5C;
  --lime-deep:  #A6E000;
  --violet:     #7C5CFF;

  --danger:     #FF6B5C;

  /* section-scoped colour set (default = ink) */
  --bg:         var(--ink);
  --fg:         var(--text);
  --fg-dim:     var(--text-dim);
  --rule:       var(--line);
  --card:       var(--surface);
  --card-line:  var(--line);

  --maxw: 1200px;
  --pad: clamp(1.15rem, 5vw, 4.5rem);

  --f-display: "Space Grotesk", "Segoe UI", system-ui, sans-serif;
  --f-body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --f-mono: "Space Mono", ui-monospace, "SF Mono", Menlo, monospace;

  --ease: cubic-bezier(.22, .61, .36, 1);
}

.section--paper,
.panel--paper {
  --bg:        var(--paper);
  --fg:        var(--ink);
  --fg-dim:    var(--paper-dim);
  --rule:      var(--paper-line);
  --card:      var(--paper-2);
  --card-line: var(--paper-line);
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
img, svg, video { display: block; max-width: 100%; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; transition-duration: .001ms !important; scroll-behavior: auto !important; }
}

body {
  background: var(--ink);
  color: var(--text);
  font-family: var(--f-body);
  font-size: 1.0625rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

::selection { background: var(--lime); color: var(--ink); }
:focus-visible { outline: 2px solid var(--lime); outline-offset: 3px; border-radius: 2px; }

a { color: inherit; text-decoration: none; }

/* ---------- type ---------- */
h1, h2, h3, h4 {
  font-family: var(--f-display);
  font-weight: 700;
  line-height: 1.02;
  letter-spacing: -0.02em;
  text-wrap: balance;
  color: var(--fg);
}
p { color: var(--fg); max-width: 64ch; }
p.lede { font-size: clamp(1.05rem, 2.1vw, 1.35rem); max-width: 46ch; }

.eyebrow {
  font-family: var(--f-mono);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--fg-dim);
  display: inline-flex;
  flex-wrap: wrap;
  gap: .3rem .6rem;
  align-items: baseline;
}
.eyebrow .n { color: var(--lime); }

.lime { color: var(--lime); }
.violet { color: var(--violet); }
.dim { color: var(--fg-dim); }
em.mark { font-style: normal; color: var(--lime); }

.h-xl { font-size: clamp(2.6rem, 8.5vw, 6.4rem); line-height: .96; text-transform: uppercase; letter-spacing: -0.035em; }
.h-l  { font-size: clamp(2rem, 5.2vw, 3.6rem); text-transform: uppercase; }
.h-m  { font-size: clamp(1.7rem, 4vw, 2.6rem); }

/* ---------- wordmark : final O is a target / point of focus ---------- */
.wordmark {
  font-family: var(--f-display);
  font-weight: 700;
  letter-spacing: .045em;
  text-transform: uppercase;
  display: inline-flex;
  align-items: center;
  line-height: 1;
  white-space: nowrap;
}
.wordmark .target {
  display: inline-block;
  width: .78em; height: .78em;
  border: .11em solid currentColor;
  border-radius: 50%;
  position: relative;
  margin-left: .07em;
  translate: 0 .02em;
}
.wordmark .target::before,
.wordmark .target::after {
  content: "";
  position: absolute;
  left: 50%; top: 50%;
  translate: -50% -50%;
  border-radius: 50%;
}
.wordmark .target::before { width: .40em; height: .40em; border: .09em solid currentColor; }
.wordmark .target::after  { width: .15em; height: .15em; background: var(--lime); }

.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip-link {
  position: absolute; left: 50%; top: -60px; translate: -50% 0;
  background: var(--lime); color: var(--ink); padding: .6rem 1rem; border-radius: 0 0 8px 8px;
  font-family: var(--f-mono); font-size: .8rem; z-index: 200; transition: top .2s;
}
.skip-link:focus { top: 0; }

/* ---------- header / nav ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  display: flex; align-items: center; justify-content: space-between; gap: 1rem;
  padding: .8rem var(--pad);
  background: rgba(11,11,13,.72);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: background .25s, border-color .25s;
}
.site-header.is-stuck { background: rgba(11,11,13,.94); border-bottom-color: var(--line); }
.site-header .wordmark { font-size: 1.15rem; color: var(--text); }
.site-header .wordmark .target::after { background: var(--lime); }

.site-nav { display: flex; gap: 1rem; }
.site-nav a {
  font-family: var(--f-mono); font-size: .7rem; letter-spacing: .08em; text-transform: uppercase;
  color: var(--text-dim); padding: .3rem 0; position: relative; transition: color .18s; white-space: nowrap;
}
.site-nav a:hover { color: var(--text); }
.site-nav a[aria-current="page"] { color: var(--text); }
.site-nav a[aria-current="page"]::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -2px; height: 2px; background: var(--lime);
}

.nav-cta {
  font-family: var(--f-mono); font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  background: var(--lime); color: var(--ink); padding: .62rem .95rem; border-radius: 999px; white-space: nowrap;
  transition: transform .18s var(--ease), background .18s;
}
.nav-cta:hover { transform: translateY(-1px); background: var(--lime-hi); }

.nav-toggle { display: none; background: none; border: 1px solid var(--line); color: var(--text);
  width: 40px; height: 40px; border-radius: 8px; font-size: 1rem; cursor: pointer; }

@media (max-width: 1140px) {
  .site-nav {
    position: fixed; inset: 0; top: 0;
    flex-direction: column; justify-content: center; align-items: flex-start; gap: 1.2rem;
    padding: 6rem var(--pad) 2rem;
    background: var(--ink); z-index: 90;
    transform: translateX(100%); transition: transform .3s var(--ease);
  }
  .site-nav.is-open { transform: none; }
  .site-nav a { font-size: 1.4rem; letter-spacing: .04em; }
  .site-nav a[aria-current="page"]::after { display: none; }
  .nav-toggle { display: block; z-index: 110; }
}

/* ---------- buttons ---------- */
.btn {
  font-family: var(--f-mono); font-weight: 700; font-size: .8rem;
  letter-spacing: .12em; text-transform: uppercase;
  padding: .95rem 1.4rem; border-radius: 999px;
  display: inline-flex; align-items: center; gap: .55rem;
  border: 1px solid transparent; cursor: pointer;
  transition: transform .16s var(--ease), background .16s, border-color .16s, color .16s;
}
.btn--primary { background: var(--lime); color: var(--ink); }
.btn--primary:hover { transform: translateY(-2px); background: var(--lime-hi); }
.btn--ghost { border-color: var(--rule); color: var(--fg); }
.btn--ghost:hover { border-color: var(--lime); color: var(--lime); }
.btn--violet { background: var(--violet); color: #fff; }
.btn--violet:hover { transform: translateY(-2px); background: #8f74ff; }
.btn[disabled] { opacity: .4; cursor: not-allowed; transform: none; }

/* ---------- layout shell ---------- */
main { display: block; }
.section {
  background: var(--bg); color: var(--fg);
  padding: clamp(3.5rem, 9vw, 7.5rem) var(--pad);
  border-bottom: 1px solid var(--rule);
}
.section--tight { padding-block: clamp(2.5rem, 6vw, 4rem); }
.wrap { max-width: var(--maxw); margin-inline: auto; }
.wrap--narrow { max-width: 820px; }

.section-head { display: flex; flex-direction: column; gap: 1rem; margin-bottom: 2.8rem; max-width: 60ch; }
.section-head .h-l { margin-top: .2rem; }

.divider { height: 1px; background: var(--rule); margin-block: 2.8rem; border: 0; }

/* ---------- hero ---------- */
.hero {
  position: relative; overflow: hidden;
  background:
    radial-gradient(120% 90% at 88% -10%, rgba(124,92,255,.16), transparent 55%),
    radial-gradient(90% 70% at 4% 110%, rgba(199,255,50,.10), transparent 60%),
    var(--ink);
  padding: clamp(3rem, 9vw, 7rem) var(--pad) clamp(3rem, 8vw, 6rem);
  border-bottom: 1px solid var(--line);
}
.hero__kicker { margin-bottom: 1.6rem; }
.hero h1 { color: var(--text); }
.hero h1 .stroke { -webkit-text-stroke: 1.5px var(--lime); color: transparent; display: block; }
.hero .lede { margin-top: 1.9rem; color: var(--text); }
.hero__actions { margin-top: 2.4rem; display: flex; flex-wrap: wrap; gap: .9rem; }
.hero__meta {
  margin-top: 3.4rem; display: flex; flex-wrap: wrap; gap: 1.4rem 2.6rem;
  font-family: var(--f-mono); font-size: .72rem; letter-spacing: .12em; text-transform: uppercase; color: var(--text-dim);
}
.hero__meta b { display: block; margin-top: .35rem; color: var(--text); font-weight: 400; letter-spacing: .03em; }

/* ---------- grids ---------- */
.grid { display: grid; gap: 1.1rem; }
.g-2 { grid-template-columns: repeat(2, 1fr); }
.g-3 { grid-template-columns: repeat(3, 1fr); }
.g-4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 900px) { .g-3, .g-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .g-2, .g-3, .g-4 { grid-template-columns: 1fr; } }

.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 5vw, 4rem); align-items: start; }
.split--wide-left { grid-template-columns: 1.3fr 1fr; }
@media (max-width: 820px) { .split, .split--wide-left { grid-template-columns: 1fr; } }

/* ---------- cards ---------- */
.card {
  background: var(--card); border: 1px solid var(--card-line);
  border-radius: 14px; padding: 1.5rem;
}
.card h3 { font-size: 1.15rem; margin-bottom: .5rem; }
.card h4 { font-size: .98rem; margin-bottom: .4rem; }
.card p { font-size: .96rem; }
.card--link { transition: transform .18s var(--ease), border-color .18s; display: flex; flex-direction: column; gap: .5rem; }
.card--link:hover { transform: translateY(-3px); border-color: var(--lime); }
.card--link .go { margin-top: auto; font-family: var(--f-mono); font-size: .74rem; letter-spacing: .1em; text-transform: uppercase; color: var(--lime); }

ul.ticks { list-style: none; display: flex; flex-direction: column; gap: .55rem; }
ul.ticks li { position: relative; padding-left: 1.4rem; font-size: .97rem; color: var(--fg); }
ul.ticks li::before { content: "\2192"; position: absolute; left: 0; color: var(--lime); font-family: var(--f-mono); }

.pills { display: flex; flex-wrap: wrap; gap: .5rem; }
.pill {
  font-family: var(--f-mono); font-size: .72rem; letter-spacing: .08em; text-transform: uppercase;
  padding: .42rem .8rem; border: 1px solid var(--rule); border-radius: 999px; color: var(--fg-dim);
}
.pill--lime { border-color: var(--lime); color: var(--lime); }
.pill--violet { border-color: var(--violet); color: var(--violet); }

/* ---------- stats ---------- */
.stats { display: flex; flex-wrap: wrap; gap: 1.8rem 3rem; }
.stat .num {
  font-family: var(--f-display); font-weight: 700; font-size: clamp(2.3rem, 6vw, 4rem); line-height: 1;
  color: var(--lime); font-variant-numeric: tabular-nums;
}
.section--paper .stat .num { color: var(--lime-deep); }
.stat .lab {
  font-family: var(--f-mono); font-size: .7rem; letter-spacing: .12em; text-transform: uppercase;
  color: var(--fg-dim); margin-top: .5rem;
}

/* ---------- location marquee ---------- */
.marquee { overflow: hidden; border-block: 1px solid var(--rule); padding-block: 1.1rem; margin-block: 1.5rem; }
.marquee__track { display: flex; gap: 3rem; width: max-content; animation: slide 30s linear infinite; }
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee span {
  font-family: var(--f-display); font-weight: 700; font-size: clamp(1.6rem, 4vw, 2.6rem); text-transform: uppercase;
  -webkit-text-stroke: 1px var(--fg); color: transparent; letter-spacing: -.02em;
}
.marquee span.on { -webkit-text-stroke: 0; color: var(--lime); }
@keyframes slide { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee__track { animation: none; flex-wrap: wrap; width: auto; } }

/* ---------- service architecture ---------- */
.svc { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; }
@media (max-width: 900px) { .svc { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .svc { grid-template-columns: 1fr; } }
.svc__col {
  border: 1px solid var(--card-line); border-radius: 14px; padding: 1.4rem; background: var(--card);
  transition: transform .18s var(--ease), border-color .18s;
}
.svc__col:hover { transform: translateY(-3px); border-color: var(--lime); }
.svc__col h3 {
  font-family: var(--f-mono); font-weight: 700; font-size: .8rem; letter-spacing: .2em; color: var(--lime);
  margin-bottom: 1rem;
}
.section--paper .svc__col h3 { color: var(--lime-deep); }
.svc__col ul { list-style: none; display: flex; flex-direction: column; }
.svc__col li { font-size: .95rem; padding-block: .55rem; border-bottom: 1px solid var(--rule); }
.svc__col li:last-child { border-bottom: 0; }

/* ---------- process steps ---------- */
.steps { display: grid; grid-template-columns: repeat(5, 1fr); gap: 1.2rem; }
@media (max-width: 900px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .steps { grid-template-columns: 1fr; } }
.step { border-top: 2px solid var(--lime); padding-top: 1rem; }
.step .sn { font-family: var(--f-display); font-weight: 700; font-size: 2.3rem; color: var(--lime); font-variant-numeric: tabular-nums; line-height: 1; }
.section--paper .step .sn { color: var(--lime-deep); }
.step h4 { margin: .5rem 0 .4rem; font-size: 1.05rem; }
.step p { font-size: .9rem; color: var(--fg-dim); }

/* ---------- media placeholder (swap for real campaign photography) ---------- */
.shot {
  position: relative; border-radius: 12px; overflow: hidden;
  background: linear-gradient(135deg, #17202a, #0b0b0d 60%);
  border: 1px solid var(--line);
  aspect-ratio: 4 / 3;
}
.shot::after {
  content: attr(data-label);
  position: absolute; left: .8rem; bottom: .7rem;
  font-family: var(--f-mono); font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; color: var(--text-dim);
}
.shot::before {
  content: ""; position: absolute; inset: 0;
  background:
    repeating-linear-gradient(0deg, rgba(255,255,255,.03) 0 1px, transparent 1px 4px),
    radial-gradient(60% 60% at 70% 20%, rgba(199,255,50,.14), transparent 70%);
}
.shot--violet { background: linear-gradient(135deg, #241a44, #0b0b0d 60%); }
.shot--violet::before { background:
    repeating-linear-gradient(0deg, rgba(255,255,255,.03) 0 1px, transparent 1px 4px),
    radial-gradient(60% 60% at 30% 20%, rgba(124,92,255,.25), transparent 70%); }
.shot--wide { aspect-ratio: 21 / 9; }
.shot--tall { aspect-ratio: 3 / 4; }

/* ---------- spec block (location marketing) ---------- */
.spec { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; border: 1px solid var(--card-line); border-radius: 14px; overflow: hidden; background: var(--card); }
.spec div { padding: 1.1rem 1.3rem; border-bottom: 1px solid var(--rule); }
.spec div:nth-child(odd) { border-right: 1px solid var(--rule); }
.spec dt { font-family: var(--f-mono); font-size: .68rem; letter-spacing: .16em; text-transform: uppercase; color: var(--fg-dim); }
.spec dd { font-family: var(--f-display); font-weight: 600; font-size: 1.1rem; margin-top: .3rem; }
@media (max-width: 520px) { .spec { grid-template-columns: 1fr; } .spec div:nth-child(odd) { border-right: 0; } }

/* ---------- campaign cards ---------- */
.campaign {
  display: flex; flex-direction: column; gap: .9rem;
  border: 1px solid var(--card-line); border-radius: 16px; padding: 1.3rem; background: var(--card);
  transition: transform .18s var(--ease), border-color .18s;
}
.campaign:hover { transform: translateY(-4px); border-color: var(--lime); }
.campaign .shot { aspect-ratio: 16 / 10; }
.campaign h3 { font-size: 1.35rem; }
.campaign .strip {
  display: flex; flex-wrap: wrap; gap: .4rem 1.2rem;
  font-family: var(--f-mono); font-size: .74rem; letter-spacing: .06em; text-transform: uppercase; color: var(--fg-dim);
  padding-top: .6rem; border-top: 1px solid var(--rule);
}
.campaign .strip b { color: var(--lime); font-weight: 700; }
.section--paper .campaign .strip b { color: var(--lime-deep); }

/* ---------- do / don't ---------- */
.dd { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
@media (max-width: 640px) { .dd { grid-template-columns: 1fr; } }
.dd__box { border: 1px solid var(--card-line); border-radius: 14px; padding: 1.4rem; background: var(--card); }
.dd__box h4 { font-family: var(--f-mono); font-size: .8rem; letter-spacing: .16em; margin-bottom: .9rem; }
.dd__box.do h4 { color: var(--lime); }
.section--paper .dd__box.do h4 { color: var(--lime-deep); }
.dd__box.dont h4 { color: var(--danger); }
.dd__box ul { list-style: none; display: flex; flex-direction: column; gap: .55rem; font-size: .94rem; }
.dd__box li { padding-left: 1.2rem; position: relative; }
.dd__box.do li::before { content: "+"; position: absolute; left: 0; color: var(--lime); font-family: var(--f-mono); }
.section--paper .dd__box.do li::before { color: var(--lime-deep); }
.dd__box.dont li::before { content: "\2212"; position: absolute; left: 0; color: var(--danger); font-family: var(--f-mono); }

/* ---------- table ---------- */
.tablewrap { overflow-x: auto; border: 1px solid var(--card-line); border-radius: 14px; }
table { border-collapse: collapse; width: 100%; min-width: 560px; font-size: .93rem; }
th, td { text-align: left; padding: .85rem 1.1rem; border-bottom: 1px solid var(--rule); vertical-align: top; }
th { font-family: var(--f-mono); font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: var(--fg-dim); }
tr:last-child td { border-bottom: 0; }
td b { font-family: var(--f-display); }

/* ---------- campaign builder ---------- */
.builder {
  background: var(--surface); border: 1px solid var(--line); border-radius: 20px;
  padding: clamp(1.3rem, 4vw, 2.4rem);
}
.section--paper .builder { background: var(--ink); border-color: var(--line); color: var(--text); }
.builder__step { margin-bottom: 1.8rem; }
.builder__step > .eyebrow { display: flex; margin-bottom: .8rem; color: var(--text-dim); }
.chipset { display: flex; flex-wrap: wrap; gap: .5rem; }
.chip {
  font-family: var(--f-mono); font-size: .78rem; letter-spacing: .05em; text-transform: uppercase;
  padding: .58rem .95rem; border-radius: 999px; cursor: pointer;
  background: transparent; color: var(--text-dim); border: 1px solid var(--line);
  transition: all .15s var(--ease);
}
.chip:hover { color: var(--text); border-color: var(--text-dim); }
.chip[aria-pressed="true"] { background: var(--lime); color: var(--ink); border-color: var(--lime); }

.builder__summary {
  margin-top: 1.8rem; padding: 1.3rem; border: 1px dashed var(--line); border-radius: 12px;
  font-family: var(--f-display); font-size: clamp(1.05rem, 2.4vw, 1.3rem); line-height: 1.5; color: var(--text);
}
.builder__summary b { color: var(--lime); }

.builder__fields { margin-top: 1.6rem; display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
@media (max-width: 620px) { .builder__fields { grid-template-columns: 1fr; } }
.field { display: flex; flex-direction: column; gap: .4rem; }
.field--full { grid-column: 1 / -1; }
.field label {
  font-family: var(--f-mono); font-size: .68rem; letter-spacing: .14em; text-transform: uppercase; color: var(--text-dim);
}
.field input, .field textarea, .field select {
  font-family: var(--f-body); font-size: 1rem;
  background: var(--ink-raise); color: var(--text);
  border: 1px solid var(--line); border-radius: 10px; padding: .8rem .9rem;
}
.field input:focus, .field textarea:focus, .field select:focus { outline: 2px solid var(--lime); outline-offset: 1px; }
.field textarea { resize: vertical; min-height: 90px; }

.builder__submit {
  margin-top: 1.4rem; width: 100%; justify-content: center;
  font-family: var(--f-mono); font-weight: 700; font-size: .85rem; letter-spacing: .14em; text-transform: uppercase;
  background: var(--lime); color: var(--ink); border: 0; border-radius: 999px; padding: 1.05rem; cursor: pointer;
  transition: transform .16s var(--ease);
}
.builder__submit:hover { transform: translateY(-2px); }
.builder__submit[disabled] { opacity: .4; cursor: not-allowed; transform: none; }
.builder__note { margin-top: 1rem; font-family: var(--f-mono); font-size: .78rem; color: var(--text-dim); }
.builder__done { margin-top: 1rem; font-family: var(--f-mono); font-size: .85rem; color: var(--lime); display: none; }
.builder__done.show { display: block; }

/* ---------- copy blocks ---------- */
.copyblock { border-left: 3px solid var(--lime); padding: .3rem 0 .3rem 1.2rem; margin-block: 1.1rem; }
.copyblock .h { font-family: var(--f-display); font-weight: 700; font-size: 1.3rem; text-transform: uppercase; }
.copyblock .s { color: var(--fg-dim); font-size: .95rem; margin-top: .35rem; }

/* ---------- final cta ---------- */
.finalcta {
  text-align: center;
  background: radial-gradient(80% 130% at 50% -20%, rgba(199,255,50,.13), transparent 60%), var(--ink);
}
.finalcta h2 { color: var(--text); font-size: clamp(2.4rem, 8vw, 5.2rem); text-transform: uppercase; line-height: .98; }
.finalcta p { margin: 1.4rem auto 2.2rem; color: var(--text-dim); max-width: 44ch; }
.finalcta .hero__actions { justify-content: center; }

/* ---------- footer ---------- */
.site-footer { background: var(--ink); color: var(--text-dim); padding: clamp(2.5rem, 6vw, 4rem) var(--pad) 2rem; border-top: 1px solid var(--line); }
.site-footer__top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 2rem; }
@media (max-width: 820px) { .site-footer__top { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .site-footer__top { grid-template-columns: 1fr; } }
.site-footer .wordmark { font-size: 1.3rem; color: var(--text); margin-bottom: .9rem; }
.site-footer h5 { font-family: var(--f-mono); font-size: .7rem; letter-spacing: .16em; text-transform: uppercase; color: var(--text-dim); margin-bottom: .9rem; }
.site-footer ul { list-style: none; display: flex; flex-direction: column; gap: .5rem; }
.site-footer a { font-size: .92rem; color: var(--text); transition: color .16s; }
.site-footer a:hover { color: var(--lime); }
.site-footer__legal {
  margin-top: 2.5rem; padding-top: 1.4rem; border-top: 1px solid var(--line);
  display: flex; flex-wrap: wrap; gap: .6rem 1.5rem; justify-content: space-between;
  font-family: var(--f-mono); font-size: .7rem; letter-spacing: .08em; text-transform: uppercase; color: var(--text-dim);
}

/* ---------- reveal ---------- */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.reveal.in { opacity: 1; transform: none; }

/* ---------- utilities ---------- */
.stack > * + * { margin-top: 1rem; }
.mt-s { margin-top: 1rem; } .mt-m { margin-top: 2rem; } .mt-l { margin-top: 3rem; }
.center { text-align: center; }
.nowrap { white-space: nowrap; }

/* ==========================================================================
   Blueprint upgrade — lime cursor, O-tracker, hover-reveal, LIVE bar
   ========================================================================== */

/* ---------- custom lime cursor (pointer devices, motion allowed) ---------- */
@media (hover: hover) and (pointer: fine) {
  body.has-cursor { cursor: none; }
  body.has-cursor a,
  body.has-cursor button,
  body.has-cursor .chip,
  body.has-cursor summary,
  body.has-cursor [role="button"] { cursor: none; }
  body.has-cursor input,
  body.has-cursor textarea,
  body.has-cursor select,
  body.has-cursor [contenteditable] { cursor: auto; }
}
.cursor-dot, .cursor-ring {
  position: fixed; top: 0; left: 0; z-index: 9999;
  pointer-events: none; border-radius: 50%;
  translate: -50% -50%;
  will-change: left, top;
}
.cursor-dot { width: 6px; height: 6px; background: var(--lime); }
.cursor-ring {
  width: 32px; height: 32px;
  border: 1.5px solid var(--lime);
  box-shadow: 0 0 0 1px rgba(0, 0, 0, .12);
  transition: width .22s var(--ease), height .22s var(--ease), background-color .22s;
}
.cursor-ring.is-hot { width: 62px; height: 62px; background: rgba(199, 255, 50, .12); }
.cursor-ring.is-press { width: 24px; height: 24px; }
@media (prefers-reduced-motion: reduce), (hover: none), (pointer: coarse) {
  .cursor-dot, .cursor-ring { display: none; }
  body.has-cursor, body.has-cursor * { cursor: auto; }
}

/* ---------- wordmark O leans toward the cursor ---------- */
.wordmark .target {
  transition: translate .18s var(--ease);
  translate: var(--o-x, 0) calc(.02em + var(--o-y, 0));
}

/* ---------- service column hover-reveal (grain + scanlines) ---------- */
.svc__col { position: relative; overflow: hidden; }
.svc__col > * { position: relative; z-index: 1; }
.svc__col::after {
  content: ""; position: absolute; inset: 0; z-index: 0;
  opacity: 0; transition: opacity .3s var(--ease);
  background:
    repeating-linear-gradient(0deg, rgba(199, 255, 50, .10) 0 1px, transparent 1px 3px),
    radial-gradient(90% 70% at 50% 0%, rgba(199, 255, 50, .18), transparent 70%);
  animation: grain 1.1s steps(2) infinite;
}
.svc__col:hover::after,
.svc__col:focus-visible::after { opacity: 1; }
@keyframes grain { to { background-position: 0 -7px, 0 0; } }
@media (prefers-reduced-motion: reduce) { .svc__col::after { animation: none; } }

/* ---------- campaign "view the impact" ---------- */
.campaign .go {
  margin-top: .1rem;
  font-family: var(--f-mono); font-size: .74rem; letter-spacing: .1em; text-transform: uppercase;
  color: var(--lime);
}
.section--paper .campaign .go { color: var(--lime-deep); }

/* ---------- social-proof / urgency micro-line ---------- */
.cta-social {
  margin-top: 1.1rem;
  font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase;
  color: var(--fg-dim);
  display: flex; align-items: center; gap: .55rem;
}
.cta-social::before {
  content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--lime); flex: none;
  animation: pulse 2.2s var(--ease) infinite;
}
.finalcta .cta-social { justify-content: center; }
@keyframes pulse {
  0%   { box-shadow: 0 0 0 0 rgba(199, 255, 50, .5); }
  70%  { box-shadow: 0 0 0 9px rgba(199, 255, 50, 0); }
  100% { box-shadow: 0 0 0 0 rgba(199, 255, 50, 0); }
}
@media (prefers-reduced-motion: reduce) { .cta-social::before { animation: none; } }

/* ---------- campaign builder — budget recommendation ---------- */
.builder__reco {
  margin-top: 1rem; padding: .85rem 1.05rem;
  border-left: 2px solid var(--lime);
  font-family: var(--f-mono); font-size: .8rem; line-height: 1.65; color: var(--text-dim);
  display: none;
}
.builder__reco.show { display: block; }
.builder__reco b { color: var(--lime); font-weight: 700; }

/* ---------- LIVE NOW bar ---------- */
body.has-livebar { padding-bottom: 34px; }
.livebar {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 70;
  height: 34px; display: flex; align-items: center; overflow: hidden;
  background: var(--lime); color: var(--ink);
  border-top: 1px solid var(--lime-deep);
}
.livebar__tag {
  flex: none; align-self: stretch; display: flex; align-items: center; gap: .45rem;
  padding: 0 .85rem; background: var(--ink); color: var(--lime);
  font-family: var(--f-mono); font-size: .64rem; font-weight: 700; letter-spacing: .18em; text-transform: uppercase;
}
.livebar__tag .blink { width: 6px; height: 6px; border-radius: 50%; background: var(--lime); animation: pulse 1.6s var(--ease) infinite; }
.livebar__track {
  display: flex; gap: 3rem; width: max-content; white-space: nowrap; padding-left: 3rem;
  font-family: var(--f-mono); font-size: .7rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  animation: slide 38s linear infinite;
}
.livebar:hover .livebar__track { animation-play-state: paused; }
.livebar__close {
  flex: none; align-self: stretch; width: 34px; border: 0; border-left: 1px solid var(--lime-deep);
  background: transparent; color: var(--ink); font-size: .85rem; cursor: pointer;
}
.livebar__close:hover { background: var(--lime-deep); }
@media (prefers-reduced-motion: reduce) { .livebar__track { animation: none; } }
@media (max-width: 600px) { .livebar__tag { font-size: .56rem; letter-spacing: .1em; padding: 0 .6rem; } }

/* ---------- FAQ accordion ---------- */
.faq { border-top: 1px solid var(--rule); }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary {
  list-style: none; cursor: pointer; position: relative;
  padding: 1.15rem 2.4rem 1.15rem 0;
  font-family: var(--f-display); font-weight: 600; font-size: clamp(1.02rem, 2.2vw, 1.25rem); color: var(--fg);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; position: absolute; right: .1rem; top: 1.05rem;
  font-family: var(--f-mono); font-size: 1.35rem; line-height: 1; color: var(--lime);
}
.faq details[open] summary::after { content: "\2212"; }
.faq details > .faq__a { padding: 0 2.4rem 1.4rem 0; }
.faq details > .faq__a p { color: var(--fg-dim); font-size: .98rem; max-width: 68ch; }
.faq details > .faq__a p + p { margin-top: .7rem; }
.faq details > .faq__a ul { margin-top: .6rem; }

/* ---------- article body + post list ---------- */
.article p { font-size: 1.06rem; }
.article h2 { margin-top: .4rem; }
.article__meta {
  font-family: var(--f-mono); font-size: .72rem; letter-spacing: .12em; text-transform: uppercase; color: var(--fg-dim);
  display: flex; flex-wrap: wrap; gap: .4rem 1.2rem; margin-top: 1rem;
}
.post-list { display: grid; gap: 1rem; }
.post-list .card--link h3 { font-size: 1.25rem; }

/* ---------- "what's next" expansion tag ---------- */
.tag-soon {
  font-family: var(--f-mono); font-size: .72rem; font-weight: 700; letter-spacing: .18em; text-transform: uppercase;
  color: var(--violet);
}

/* ---------- intro (homepage, once per session) ---------- */
.intro {
  position: fixed; inset: 0; z-index: 1000;
  display: grid; place-items: center;
  background: var(--ink);
  /* self-clearing: even with JS off/broken the site is never blocked */
  animation: introOut .7s var(--ease) 2s forwards;
}
.intro-seen .intro { display: none; }
.intro__inner { text-align: center; padding: 2rem; }
.intro .wordmark {
  font-size: clamp(2.6rem, 11vw, 5.5rem); color: var(--paper); letter-spacing: .04em;
  opacity: 0; transform: translateY(14px);
  animation: introIn .55s var(--ease) .15s forwards;
}
.intro .wordmark .target::after {
  background: var(--lime); transform: scale(0);
  animation: introDot .34s var(--ease) .72s forwards;
}
.intro__tag {
  display: block; margin-top: 1.1rem;
  font-family: var(--f-mono); font-size: .78rem; font-weight: 700; letter-spacing: .22em; text-transform: uppercase;
  color: var(--text-dim);
  opacity: 0; transform: translateY(8px);
  animation: introIn .45s var(--ease) .6s forwards;
}
.intro__skip {
  position: absolute; bottom: 1.6rem; right: 1.6rem;
  background: none; border: 1px solid var(--line); color: var(--text-dim);
  font-family: var(--f-mono); font-size: .68rem; letter-spacing: .14em; text-transform: uppercase;
  padding: .5rem .9rem; border-radius: 999px; cursor: pointer;
  opacity: 0; animation: introIn .3s var(--ease) 1s forwards;
}
.intro__skip:hover { color: var(--text); border-color: var(--text-dim); }
.intro.is-done { transform: translateY(-100%); opacity: 0; pointer-events: none; transition: transform .55s var(--ease), opacity .4s; animation: none; }
body.intro-lock { overflow: hidden; }
@keyframes introIn  { to { opacity: 1; transform: none; } }
@keyframes introDot { to { transform: scale(1); } }
@keyframes introOut { to { transform: translateY(-100%); visibility: hidden; } }
@media (prefers-reduced-motion: reduce) { .intro { display: none; } }

/* ---------- packages ---------- */
.pkg-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.1rem; align-items: start; }
@media (max-width: 960px) { .pkg-grid { grid-template-columns: 1fr; max-width: 460px; margin-inline: auto; } }

.pkg {
  position: relative; display: flex; flex-direction: column; gap: .9rem;
  background: var(--card); border: 1px solid var(--card-line); border-radius: 16px;
  padding: 1.6rem 1.4rem;
}
.pkg--featured { border-color: var(--lime); box-shadow: 0 0 0 1px var(--lime); }
.pkg__badge {
  position: absolute; top: -.7rem; left: 1.4rem;
  font-family: var(--f-mono); font-size: .62rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase;
  background: var(--lime); color: var(--ink); padding: .25rem .6rem; border-radius: 999px;
}
.pkg__tier {
  font-family: var(--f-mono); font-size: .72rem; font-weight: 700; letter-spacing: .18em; text-transform: uppercase;
  color: var(--fg-dim);
}
.pkg__name { font-family: var(--f-display); font-weight: 700; font-size: 1.5rem; line-height: 1.05; color: var(--fg); }
.pkg__price {
  font-family: var(--f-display); font-weight: 700; font-size: 1.9rem; color: var(--lime);
  display: flex; flex-direction: column; gap: .2rem; line-height: 1.1;
}
.section--paper .pkg__price { color: var(--lime-deep); }
.pkg__price span {
  font-family: var(--f-mono); font-size: .7rem; font-weight: 400; letter-spacing: .06em;
  text-transform: uppercase; color: var(--fg-dim);
}
.pkg__summary { font-size: .95rem; color: var(--fg-dim); }

.pkg__rows { display: flex; flex-direction: column; border-top: 1px solid var(--rule); }
.pkg__rows div {
  display: flex; justify-content: space-between; gap: 1rem;
  padding: .55rem 0; border-bottom: 1px solid var(--rule); font-size: .88rem;
}
.pkg__rows dt { font-family: var(--f-mono); font-size: .68rem; letter-spacing: .1em; text-transform: uppercase; color: var(--fg-dim); flex: none; }
.pkg__rows dd { text-align: right; color: var(--fg); }

.pkg__includes { font-size: .92rem; }
.pkg__foot { display: flex; flex-direction: column; gap: .7rem; padding-top: .4rem; border-top: 1px solid var(--rule); }
.pkg__foot p { font-size: .88rem; color: var(--fg-dim); }
.pkg__foot b { font-family: var(--f-mono); font-size: .66rem; letter-spacing: .12em; text-transform: uppercase; color: var(--fg); }
.pkg__cta { margin-top: auto; justify-content: center; }

.pkg-compare th:first-child { color: var(--fg-dim); font-family: var(--f-mono); font-size: .7rem; letter-spacing: .1em; text-transform: uppercase; white-space: nowrap; }
.pkg-compare thead th { font-family: var(--f-display); font-size: .95rem; text-transform: none; letter-spacing: 0; color: var(--fg); }
.pkg-compare thead .dim { font-family: var(--f-mono); font-size: .7rem; font-weight: 400; }