← Work Film promotion · Concept
The Last Seat
Opening weekend is won on the street, not the timeline.
- Sample brief for
- A feature film — regional release
- Objective
- Opening-week footfall
- Audience
- Students & young moviegoers
- Location
- 9 campuses, 14 theatre forecourts
- Format
- Character campaign + pop-up installation
- Sample budget
- ₹3,80,000
The idea
The film's hook is a single empty chair. We build it. One spotlit seat, roped off, with a sign: "Saved for you. Friday." — placed outside theatres and in campus quads.
In-character performers work the queues, hand out "reserved" tickets that are really showtime cards, and run a challenge: post with the seat, tag two friends, win the actual front-row pair for opening night.
Why it should work
- The installation is the poster — every photo carries the film's central image.
- Campus performances build recognition days before release; forecourt units convert it at the point of purchase.
- The prize mechanic makes sharing worth something concrete.
What the client would get back
Location-by-location photo/video packs, a trailer-ready recap, creator content rights, and forecourt footfall counts for the distributor.
Concept brief. Promio is just starting; this campaign has not been run yet, and the figures above are planned scale, not results.
Promoting a film?
We build the opening-week plan around your release date and cities.