WORK Campaign concepts
People.
Places.
Campaigns.
We are just starting, so there are no past campaigns here yet. These are sample briefs that show the formats we run and how we will count the results.
College activation · EdTech startup
The Locker Drop
A walking billboard, a booth and a QR challenge across four college clusters — built to turn "heard of it" into app sign-ups.
Mystery marketing · Beverage brand
Break The Ice
Frozen blocks holding prize tickets, placed in high-footfall spots, so crowds gather, film and post before the brand is even visible.
Film promotion · Feature release
The Last Seat
A character-led campus campaign and pop-up "single empty seat" installations outside theatres in the opening week.
Mall activation · D2C skincare
The Mirror Test
A demo booth in a mall atrium with a before/after photo station engineered for sharing.
Guerrilla + influencer · Fintech app
Pay The Auto
Crew paying for strangers' auto rides via the app in tech-park zones, with creators documenting reactions.
Community event · Local café chain
Open Mic Corner
A recurring weekend street format that can turn a new outlet into a neighbourhood fixture within weeks.
These are concept briefs, not past work. Promio is just starting; verified results will appear here as real campaigns run.